The purpose of ZeroSpace Advies is to stimulate zero-mindedness in business .Becoming zero-minded means letting go of the restricting preconceptions, emptying your mind of the barriers that exist there and develop new, surprising perspectives. Being forced to work with concepts for an industrial economy is one of the most significant handicaps for being successful in a knowledge intensive environment. Just as organizations will have to exist in less tangible, less prescribed forms, so will thinking have to become less departmentalized, less closely guarded. “In an era when the changes in business and society will be ‘discontinuous’ or patternless, Charles Handy’s book - The Age Of Unreason - suggests that our thinking must become just as unhibited and ‘unreasonable’ in order to seize the opportunities such variability presents. The book does not predict the future. Indeed, it asserts the future and will remain unpredictable.” (Strategy + Business, Fall 2003, p.84).